iStock-1270316240.jpg
Evolving digital engagement
in healthcare

“I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble.”

                                         --Helen Keller

Humans survive by adapting to constant change. So much has changed globally just in the past year - politically, environmentally, and in health - especially in health. 

 

Digital technology is enabling us to adapt to change much faster than we could have a decade ago. Still, some industries have been slower to adopt digital, and have struggled in the face of a pandemic that has forced us to engage with customers in a different way. ​The way we connect, tell our stories, exchange ideas, and consume have all evolved virtually. Technology is the enabler, but meaningful engagement is about connecting with people.

 

The business of healthcare is built around people - people who want to be part of something bigger than ourselves, something that helps others, that makes a difference. We collaborate with industry, physicians, patients, and other healthcare consultants and stakeholders to create positive outcomes through storytelling, immersive experiences, and digital solutions based on insight and real need.

Our Services and Capabilities

ACTIONABLE INSIGHTS

  • Competitor intelligence and digital landscaping

  • Market research to identify customer and patient pain points

  • Influencer identification and mapping

  • Strategy and roadmap development

STRATEGIC NARRATIVE

  • Articulating your why

  • Aligning your vision and strategy

  • Formulating a compelling value proposition 

  • Mapping your story flow

  • Message refinement and testing

  • Communications planning

CONTENT CREATION

  • Scientific communications

  • Peer to peer co-creation (HCPs and/or patients)

  • Corporate brand stories

  • Opinion or thought pieces

  • Social media and campaign content

  • Message testing with users

ENGAGEMENT

  • Defining success

  • Content dissemination planning

  • Influencer engagement

  • Behaviour change framework and tactics

  • Experience planning - connecting you to your customers

Some of our recent projects

Let us support your next patient or HCP engagement initiative.