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Transforming digital engagement
in healthcare

“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”

                                         --Annette Franz

Improving health takes an entire ecosystem of dedicated, hardworking people. From developing new therapies and surgical interventions, empowering and activating patients, to creating support systems and digital solutions that work alongside treatments, delivering real value to patients, clinicians, payers and healthcare systems is no simple task.


We constantly hear of issues with interoperability, struggles with adoption and retention of digital health solutions, and the one-size-fits all approach to medicine (as one recent speaker put it as a conference, your medication choices are one shot of espresso or two). Moving towards personalised treatment and Closed Loop Medicine takes time - and it takes ecosystem thinking and finding the right partners to help you on your journey. That's why Monade exists, to help companies like yours navigate this complex landscape and create a better future for everyone!



  • Creating patient/clinician journeys and target segments through existing or new research

  • Co-designing HCP or patient engagement strategies

  • Content and marketing strategies to reach and engage

  • Content co-creation with patients, KOLs or influencers



  • Stakeholder and expert interviews, including patients, clinicians and internal stakeholders

  • Digital transformation vision and roadmap

  • Capabilities assessment and (potential) partner landscaping 

  • Digital solutions mapping and buy, build or partner assessments



  • Solution co-design (with patients, clinicians or both)

  • Optimising customer and patient experience capabilities

  • Modernising measurement frameworks to be more outcomes focused

  • Content and asset remapping, aligned to customer, payer and patient perspectives


Let us support your next patient or HCP engagement initiative.

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